When we heard that Jeremy Scott - the king of sartorial pop culture known for his garish loud designers had been named head designer at Moschino, we knew he was bound to create a colourful crazy collection for his debut at Moschino, but he wowed us all when he sent this fast food inspired collection down the runway at Milan Fashion Week.McDonalds, Spongebob Squarepants and Hershey's chocolate were all counted as inspiration for the collection, with junk food references mixed with classic Moschino styling.
Fashion bloggers and street style fashionistas were quick to snap up the reconstructed McDonalds/Moschino M (which apparently is just about legal without stealing Mcdonalds trademark!) but will this be a fad, or will we be seeing fast food references cropping up on the high street?
As for us, we'll be sticking to the cute fast food references via accessories, such as this super cute handmade Fast Food bracelet:
You can purchase the Fast Food bracelet as well as other candy and junk food inspired jewellery from my website: www.fictionjewellery.co.uk
So if you love the idea of the Junk Food trend but can't see yourself dressing head to toe in McDonalds uniform, then do check out the Pick n Mix section on the Fiction Jewellery website for bracelets, necklaces, earrings and more all inspired by your favourite sweet treats!
So our verdict for Moschino AW14? Ba ba ba ba baaa, I'm loving it!
(Sorry.. I couldn't resist!)
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