findSimilar loves // The Fluffy Trend!

We wore our fluffy jumpers a few seasons ago, but now it's taking over! It's time to fluff up your wardrobe and accessories, big time. The Berlin Fashion Week tradeshows held the key items you'll need to complete the look- fur gillets, collars and pom poms. As we're still seeing pastels in trend this is a great choice of colour for your furs, but rather than play it safe, go for the bright colours of the upcoming season. Deep fuchsias, greens and cobalt blues look stunning but are even more striking when used in textured accessories like pom pom beanies and coat collars. We also think this is perfect in breaking out from your grey winter wardrobe!

FindSimilar loves // RETRO

We're starting the new with the old... or as we like to call it, retro. We've seen the sixties trending and have lusted over those pelmet skirts, but now it's time for bell bottoms. This trend might be slow on the up-taking, because let's face it, how many times have you made fun of flares? But believe us when we say, flares are in! Bell bottoms are coming on to the scene and soon they'll be all over the highstreet. You can go all out with geometric printed jersey flares, or play it safe with denim or plain black. But if that's still a little risky, try some high waisted wide legged trousers. They're not just fashionable, they're incredibly comfy. Tuck in a collared shirt or high neck jumper to complete the look, or go retro entirely with a geometric printed shirt. We love this yellow print shirt from Zara! To find the perfect retro printed outfit, you can use findSimilar to search for the print that you love and then just shop the items that match!

As well as those flares, you can follow the trend by simply choosing prints. Paisley, florals and geometrics are a great mix to add to your wardrobe for spring. It's so versatile as you can pair patterned with plain or flared with straight cut, anything goes. Show us how you wear retro!

findSimilar Checks out the Tartan Trend!

Summer may be starting to feel like a distant memory, but there is one thing we won’t be leaving behind this autumn- and that is our love (and need) for prints and patterns in our wardrobes! The descent into winter often results in us removing any traces of colour that aren’t a shade of brown or black (with the exception of cream and grey of course) from our wardrobes. Our clothes seem to get a bit less bold, a bit more monochrome, and let’s face it a bit more boring. But a key trend this autumn that’s taking over the fashion world is a way to brighten our outfits on a dull, grey (and let’s face it most likely rainy) day, and that is with the return of Tartan and Check prints! Everyone’s wearing them- from Cara Delavigne to Kate Middleton, and we can see why…

We saw them all over the catwalk last year now we’re seeing them again; Glamour magazine quite accurately described the constant resurgence of the tartan and check print trend as an ‘enduring love affair’, and that it is! And this autumn it appears to be a more committed love than ever, with designers such as Tommy Hilfiger being unafraid to pair checks with checks from head to toe, as we saw on the runway with a soft grey and red checked boyfriend coat, teamed with a matching skirt and a monochrome checked waistcoat. However If you’re not quite ready for a pair of tartan trousers like Cara, or a still waiting to wear that Emilia Wickstead inspired checked co-ord, then you can simply brighten up your outfit with a checked bag or a variety of tartan accessories. You can be bold and bright with a red tartan scarf, or be subtle and demure while still improving any outfit, from your work ensemble to the jeans/ top you wear to the shops, with a Stella Macartney or Marc by Marc Jacobs inspired tartan jacket or coat.

Now before I leave you to go and raid the stores to add some tartan touches to your autumn/winter wardrobe, I need to give a quick thank you and moment of appreciation to Cher Horowitz and this 90s inspired, timeless trend.

______________________  Shop our Tartan Picks ______________________

findSimilar Freshers Fashion!

It’s freshers week, you’ve got lectures coming up and you’ve just received your student loan… now you just need an outfit! Do not commit the uni fashion faux pas of hoodies and UGGs, stay stylish yet comfortable with some our outfit inspiration. 

Focus on Fall Fashion

Fall trends of this year are gradually being unveiled along with the major fashion shows in New York, London and Paris. Essentially ready-to-wear or extravagantly out of this world, this Fall season pieces have it both ways. Fleecy shearling and cozy knits are still the essential elements of most of the designers’ masterpieces. The most resonant ideas included sixties silhouettes and stunning evening gowns. However, there are some new style waves with inspiration from the searing color combinations and bold prints of an Ibiza heat wave. Let’s overview this Fall’s most worthy gearing up elements.

This season, designers cozied up to cuddly shearling. But of course Fall wouldn’t be Fall without furs. Miuccia Prada's color-blocked coats were definitely the highlights of this fur world on the runways and summed up everything for the shearling direction. Joseph Altuzarra’s wrap coat ushered in vibrant pink and green as the main bright color combination of the season, an inspiration that gained momentum at Dior and Balenciaga shows in Paris. Has there been a season in which knitwear claimed more runway real estate than Fall '14? Trust us, these weren't your run-of-the-mill sweaters. Michael Kors whipped up fisherman's cardigans with matching nubby scarves; and Phoebe Philo accessorized Céline's ribbed looks with luxe mink muffs. We believe the worldwide celebration of electronic dance music. This heat finally starts influencing our fashion world. Marc by Marc Jacobs revved our engines with BMX-inspired graphics; Dries Van Noten mashed up trippy, op art motifs; and the Kenzo and Proenza Schouler teams featured frenetic patterns. Normcore is more than a buzzy meme. Hugo Boss, Christopher Kane, Max Mara, Hermès all embraced the concept of standing out by blending in. When it comes to red-carpet fare, designers including Nina Ricci's Peter Copping, Mary Katrantzou, and Givenchy's Riccardo Tisci spiced things up with long dresses that were subtly sheer. They almost looked like tattoos on the body.

After a whole analysis for this Fall fashion trends, findSimilar would like to use the most advanced technology to find you the cool trendy pieces! No need to wait for the catwalk pieces to hit the stores next year, shop them now using findSimilar! 

What are your favourite trends for Autumn Winter?

findSimilar loves : StyleLend

In a fast-fashion consuming world, we are always buying new clothes, shoes and bags but until now there has been nowhere to be found to swap our used garments, even they are still as good as new. However, 'collaborative consumption marketplaces' have taken off in recent years to offer you solutions to your over-crowded closet. A bit like Airbnb for clothes, a new startup called Style Lend is going to be your lend-and-rent online services where you can list and rent items for a fraction of their original retail costs.

Style Lend is hugely convenient, and they offer assurances of the services which are added on top of simply lending and renting out the dresses. There are basically two levels of services; First level is a self-service process where the lender gets 70% of the rental cost by renting demand, and the fee is split in 50/50 way in which Style Lend carries out dry cleaning services before the items are returned to lender. The second level is an additional assurance, as lenders can pay $5 for one piece that will handle issues such as broken zippers, small stains and ripped fabric.

Style Lend has easy and simple-to-implement steps of instruction for both borrower and lender on mobile App and official website. This is perfect for modern ladies who love their dresses and want to keep them, which those dresses stay in the closet for almost 95% of the time!

So let's keep our closets revolving all year long and stop being getting frustrated with the piling up your clothes when we have Style Lend to swap them with other fashionistas!

Style Lend website: http://stylelend.com/

Friday Focus : iWatch

Our Friday Focus is on the most talked about technology right now… The iWatch! The much awaited wearable tech will be available this Autumn but it’s causing much discussion about whether it’ll affect the luxury watch market. Some thoughts are that it may pose head on competition, whilst some believe it to be an opportunity. A designer iWatch? Yes please! 
The iWatch is already a great example of wearable tech and its growing popularity, but could be a potential catalyst in the growth of Fashion Technology as it becomes more appealing to the everyday consumer. If Apple could collaborate with designers then it could become a covetable fashion item. 

The current designs of the technology seem reserved and easy to wear, but we could be seeing these branch out into more fashionable designs for the technology loving fashionistas out there. The design is unobtrusive, which is important in getting wearable technology out there were other devices seem to struggle, like Google Glass. As we become more comfortable with the use of wearable tech in our everyday lives, we might see a development in these watches as they expand to suit a wider variety of consumers, but right now they are understated and oh so desirable!