Our Friday Focus is on the most talked about technology right now… The iWatch! The much awaited wearable tech will be available this Autumn but it’s causing much discussion about whether it’ll affect the luxury watch market. Some thoughts are that it may pose head on competition, whilst some believe it to be an opportunity. A designer iWatch? Yes please!
The iWatch is already a great example of wearable tech and its growing popularity, but could be a potential catalyst in the growth of Fashion Technology as it becomes more appealing to the everyday consumer. If Apple could collaborate with designers then it could become a covetable fashion item.
The current designs of the technology seem reserved and easy to wear, but we could be seeing these branch out into more fashionable designs for the technology loving fashionistas out there. The design is unobtrusive, which is important in getting wearable technology out there were other devices seem to struggle, like Google Glass. As we become more comfortable with the use of wearable tech in our everyday lives, we might see a development in these watches as they expand to suit a wider variety of consumers, but right now they are understated and oh so desirable!
So cool. ;-)
ReplyDeleteLovely greets Nessa