Wednesday, 10 September 2014

E-Commerce Focus : Gary Pepper

An e-commerce store and blog named Gary Pepper has been striving through seemingly over-crowded blogs and e-commerce sites and Nicole Warne who launched Gary Pepper, has become one of the country’s most well respected and in-demand personal style bloggers. Along with her impeccable sense of style, along with her impeccable sense of style, strong business acumen and legion of devoted fans, Nicole Warne is a force to be reckoned with. Fashion leaders such as Louis Vuitton and Dolce & Gabbana are also knocking at her door for partnerships.

When Gary Pepper was just unveiled, Nicole Warne described her style as being heavily influenced by vintage fashion, but this has been evolved overtime. Began Gary Pepper she described her style as being heavily influenced by vintage, but this has evolved over time. She described her current style as follow during an interview: “It is pretty, preppy and elegant. I like to mix my vintage wardrobe with designer pieces to create an interesting and unique aesthetic. I love playing with different lengths, colors and textures but I don't like to overcomplicate things. My style mantra? Less is always more”.

Gary Pepper has built a loyal following and currently boasts an impressive 131,000

Facebook fans and 672,000 Instagram followers, but it is the degree to which her fans engage with the blog that she is most proud of. All these merits come along the way with Warne’s strategic mindset: “Bloggers can get paid to Instagram about a bag of cookies but I would never work with a brand that I didn’t feel was aligned with the aesthetic and values of Gary Pepper. After all, the industry is just too small to have worked with everyone within a few years.”


FindSimilar used StyleThief app to search for similar fashion pieces from Nicole Warne’s closet, why can't we all being unique and fab?!



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