findSimilar is feeling festive!

It's already getting Christmassy every where you look and here at findSimilar we're loving the festive feeling! It's getting us so excited for the party season and so we thought we'd share some outfit inspiration. We're keeping a keen eye out for anything that glitters and findSimilar has been helping us do just that with its image recognition software. Mixing sequins with velvet is key to catching attention at your party. Velvets in deep colours such as burgundy and greens are a seasonal must. 

findSimilar loves The Army Trend!

There are a few looks in fashion industry come back periodically with the strongest hit. This year, military look is back! ‘Military? again?’ I hear girls cry because they have to weep into the defunct minimalist wardrobe and search for the box lying around the corner, so they could finally reach for the camouflage and epaulettes. But I am telling you the truth of this seasonal trend: military is not about those old images and styles at all. You can still see the prototype of uniforms and reference of wartime, but something caught my attention and everybody’s, and that is the the Girl Power!

Kate Spade's Interactive Store Front

Here at findSimilar, we love to know which retailers are using tech to enhance the customer's shopping experience - and we are always keeping an eye on Kate Spade (not just because we love their handbags!) but also because they always come up with the most innovative ways of catching the customer's eye.

Microsoft Plan to Launch a Smartwatch

Microsoft will enter the wearable technology market, starting with a smartwatch -- a previous speculation now confirmed by a recent release of a patent application document of the company as published by the United States Patent & Trademark Office in its official website on May 1.It appeared that Microsoft's patent application document was filed in the fall of 2012. The document's heading, Wearable Personal Information System, reveals what could be the prototype smartwatch in the pipeline.

Fashion with a deeper meaning at PWF

For this season’s fashion show in Paris, Karl Lagerfeld and Chanel held a feminist protest. It was timely and appropriate—especially given the tenor of the collection itself. The belief in the equality of the sexes is always in fashion. However, it seems to be a particularly big hit right now. Earlier this month, actress Emma Watson addressed the United Nations with a speech to launch the “He for She”, a campaign that urges men to take gender equality seriously. 

The Chanel show was led by Cara Delevingne. Models were raising signs included “Tweed is Better Than Tweet” and “Boys Should Get Pregnant Too.” They reminded us that freedom should be free and that girls should dare to be different. Karl even sent a lone man down the runway holding a “He For She” sign. Regardless of whether feminists find Lagerfeld’s show flattering or patronizing, it seems they inspired his designs. Conclusion: “make fashion not war”.

Louis Vuitton's Spring/Summer 2015 show was nothing less than a time travel fashion show in Paris. Nicolas Ghesquiere, the head designer ceaselessly drove his fashion into the future. The show opened with living video murals of enormous heads intoning an odd, slightly stilted monologue. There were 3,600 glass panels, 15,000 tons of concrete in the show building. It just struck you as a bit of sci-fi posturing, setting the scene for Ghesquiere's plastic fantastic journey taking you simultaneously backwards and forwards. That paradox made sense when you saw it. The fabrics were multi-textured knits hanging around the body, fashioned into multiple panels with a synthetic sheen. The shapes of the clothes travelled back to the sixties and seventies. They were brief, babydoll dresses, kick-flares in crushed velvet hugging the hips, and the high, bulky heels of multi-textured ankle boots faceted like iron girders.

Conclusion: “"The LV house wants to explore the ability to travel to any part of the universe without moving”.

To shop the catwalk trends, just upload the images and #findSimilar!

findSimilar Checks out the Tartan Trend!

Summer may be starting to feel like a distant memory, but there is one thing we won’t be leaving behind this autumn- and that is our love (and need) for prints and patterns in our wardrobes! The descent into winter often results in us removing any traces of colour that aren’t a shade of brown or black (with the exception of cream and grey of course) from our wardrobes. Our clothes seem to get a bit less bold, a bit more monochrome, and let’s face it a bit more boring. But a key trend this autumn that’s taking over the fashion world is a way to brighten our outfits on a dull, grey (and let’s face it most likely rainy) day, and that is with the return of Tartan and Check prints! Everyone’s wearing them- from Cara Delavigne to Kate Middleton, and we can see why…

We saw them all over the catwalk last year now we’re seeing them again; Glamour magazine quite accurately described the constant resurgence of the tartan and check print trend as an ‘enduring love affair’, and that it is! And this autumn it appears to be a more committed love than ever, with designers such as Tommy Hilfiger being unafraid to pair checks with checks from head to toe, as we saw on the runway with a soft grey and red checked boyfriend coat, teamed with a matching skirt and a monochrome checked waistcoat. However If you’re not quite ready for a pair of tartan trousers like Cara, or a still waiting to wear that Emilia Wickstead inspired checked co-ord, then you can simply brighten up your outfit with a checked bag or a variety of tartan accessories. You can be bold and bright with a red tartan scarf, or be subtle and demure while still improving any outfit, from your work ensemble to the jeans/ top you wear to the shops, with a Stella Macartney or Marc by Marc Jacobs inspired tartan jacket or coat.

Now before I leave you to go and raid the stores to add some tartan touches to your autumn/winter wardrobe, I need to give a quick thank you and moment of appreciation to Cher Horowitz and this 90s inspired, timeless trend.

______________________  Shop our Tartan Picks ______________________

findSimilar Freshers Fashion!

It’s freshers week, you’ve got lectures coming up and you’ve just received your student loan… now you just need an outfit! Do not commit the uni fashion faux pas of hoodies and UGGs, stay stylish yet comfortable with some our outfit inspiration. 

Focus on Fall Fashion

Fall trends of this year are gradually being unveiled along with the major fashion shows in New York, London and Paris. Essentially ready-to-wear or extravagantly out of this world, this Fall season pieces have it both ways. Fleecy shearling and cozy knits are still the essential elements of most of the designers’ masterpieces. The most resonant ideas included sixties silhouettes and stunning evening gowns. However, there are some new style waves with inspiration from the searing color combinations and bold prints of an Ibiza heat wave. Let’s overview this Fall’s most worthy gearing up elements.

This season, designers cozied up to cuddly shearling. But of course Fall wouldn’t be Fall without furs. Miuccia Prada's color-blocked coats were definitely the highlights of this fur world on the runways and summed up everything for the shearling direction. Joseph Altuzarra’s wrap coat ushered in vibrant pink and green as the main bright color combination of the season, an inspiration that gained momentum at Dior and Balenciaga shows in Paris. Has there been a season in which knitwear claimed more runway real estate than Fall '14? Trust us, these weren't your run-of-the-mill sweaters. Michael Kors whipped up fisherman's cardigans with matching nubby scarves; and Phoebe Philo accessorized Céline's ribbed looks with luxe mink muffs. We believe the worldwide celebration of electronic dance music. This heat finally starts influencing our fashion world. Marc by Marc Jacobs revved our engines with BMX-inspired graphics; Dries Van Noten mashed up trippy, op art motifs; and the Kenzo and Proenza Schouler teams featured frenetic patterns. Normcore is more than a buzzy meme. Hugo Boss, Christopher Kane, Max Mara, Hermès all embraced the concept of standing out by blending in. When it comes to red-carpet fare, designers including Nina Ricci's Peter Copping, Mary Katrantzou, and Givenchy's Riccardo Tisci spiced things up with long dresses that were subtly sheer. They almost looked like tattoos on the body.

After a whole analysis for this Fall fashion trends, findSimilar would like to use the most advanced technology to find you the cool trendy pieces! No need to wait for the catwalk pieces to hit the stores next year, shop them now using findSimilar! 

What are your favourite trends for Autumn Winter?