Friday, 18 July 2014

Kate Bosworth for Style Thief

Our findSimilar technology has been put to good use in the Style Thief app, and Kate Bosworth has got on board to launch the “Snap and Steal” craze!

“Understanding how to refine search for the customers is, I think, something on the forefront of tech and fashion.”

Kate was constantly wanting to steal looks from the likes of Cate Blanchett, Julianne Moore and Alexa Chung. She said “Everyone can relate to that feeling of looking at an editorial, for example - or a friend, or the runway, for that matter - wanting to steal something exactly as you’re seeing it, or something Similar.” We know this feeling!

The App launch party was held at the Chateau Marmont in Los Angeles on Wednesday, Kate used Style Thief to help pick out her outfit. She wore a beautiful pastel floral print RED Valentino mini dress, and teamed it with a pair of burgundy Bionda Castana heels.

She posted an adorable tweet about her partner Micheal after the launch, who is said to have helped with the design of the app, “Thank you my love, @micheal_polish for being the greatest partner.” The duo together looked picture perfect.

Style Thief is available for download on iTunes now, with an android version being released later this year.

It’s great to see a star who is as constantly on point with fashion, such as Kate, using our software for inspiration. We’ve used findSimilar to steal the Bosworth look!

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